Pininfarina are world renowned for having designed some of the world’s finest luxury cars that money can buy. But for Battista ‘Pinin’ Farina the dream was always to create a car that he could put his own name to. So in March 2019 Automobili Pininfarina launched ‘Battista’ the worlds first all electric hypercar car.
ASB Digital were approached by www.thebrandnursery.com and challenged to develop a new online retailer portal for Automobili Pininfarina. The hub is now used by all retailers associated with the brand as a central location where they can access thousands of pieces of digital information that can be used for any means of advertising.
Off the back of the success of the retailer portal ASB were then challenge to re-develop the the main Automobili Pininfarina website. They’d previously used another agency but weren’t happy with the way the website was built. In particular there was no content management system in place. ASB re-developed the site in WordPress giving the client an updated version of the current design along with the ability to make managed changes themselves.